SCARED PAIN? – DAME 

[2018]

DAME is a reusable tampon applicator founded by two friends with the shared belief that it is consumers who will make the greatest impact on the planet.

This print campaign will convince debunk the myths Singaporean ladies have of tampons, and get them to make the switch from pads to DAME.

DAME aims to empower women to go green with the use of environmentally friendly menstrual products (DAME), by reassuring them and challenging the age misconceptions of tampons that majority of them have, as well as educating them on the effects of their menstrual products on the environment.



Collaborators: Lim Pei Fen, Fadillah Basir, Heidi Luah